Want a Website that gets noticed?
Our Search Engine Optimisation Services help businesses Get Found Online!
We are not one of those snake-oil-agencies that promise the world, nor do we dabble in black-hat techniques.
At Thrive Online we apply proven SEO fundamentals and follow the guidelines set-out by Google.
Our SEO Strategy for Online Success
Successful SEO is based on core fundamentals which Google very clearly sets out. It’s not about tricking the SERPS or purchasing dodgy backlinks – nor is it about paying lip service while collecting fat cheques!
In simple terms… provide a good user experience, with high-quality, people first content. On top of that, apply some technical aspects that allow the bots (and humans) to know what your site’s about, be able to navigate it with ease and find the information/solution they were looking for.
Our SEO Services
Market Research & Analysis
By understanding your business, its unique offerings, and your ideal customer’s needs gives us a good starting point.
Then through thorough keyword research, considering informational, navigational, commercial, and transactional intent, we unlock the language your target audience uses. This keyword research is critical to enabling us to reach more of your market with the best terms and provide the best bang for your buck.
We then layer in market trends and competitor analysis to identify opportunities and formulate a strategy.
If you already have a website we’d conduct an SEO audit to uncover any hidden potential and areas for improvement, from technical glitches to untapped keyword opportunities.
Content Creation
Crafting compelling content is one of if not the most important part of a successful SEO strategy. By content we mean everything from website copy and pillar/evergreen articles to in-depth blogs.
By genuinely helping your audience, we build trust, establish authority, and keep them coming back for more – exactly what Google wants to see. That’s why we aim to only provide useful, informative, original content that solves problems and keeps visitors engaged.
In simple terms, the better the quality of your content, the better your rankings.
On-Page SEO
Our On-page SEO services add the magic that makes your website attractive to both search engines and visitors.
We optimise your content and website structure to tell search engines what the website pages are about. A bit like an informative label, which when done properly gives your website a better chance of being shown higher in the rankings.
Our team of SEO experts do the technical stuff – updating the Meta Titles, url’s, descriptions and image alt texts. We also look at internal linking, but too much can be a bit spammy… it’s a balance, with the purpose of improving navigation. Outgoing external linking can also work well (in moderation and with the right intent).
Other technical aspects include checking SSL certificates, crawlability, indexing, sitemaps, robots.txt, broken links etc.
Ongoing Content Strategy
An ongoing content strategy is a goldmine for your online presence, gradually increasing the value of your website.
Content isn’t a one-time shot, it’s a strategic forever-thing.
By consistently providing valuable insights, we’ll help establish your business as the industry authority, fostering trust and brand loyalty, all the while sending the right signals to Google.
If you don’t invest in your website and high-quality ongoing content, someone else will… and they’ll be the one getting the traffic and leads.
Ethical Off-Page SEO
Off-page SEO is akin to building a website’s reputation in the online world.
It’s all about earning trust and authority by growing your network and/or endorsement from other high-quality websites.
The opposite is equally true, and is unfortunately a strategy used by some to discredit your site. In such cases we assess and remove negative backlinks.
Google sees link building as a validation, not a manipulation. Websites can be penalised if trying to trick search engines with mass backlinks.
Any link building should be natural, and from relevant, high-quality sites that genuinely recommend your content. This is why we focus on creating informative and valuable resources that people will want to share organically.
Local SEO
Brick and mortar businesses (including services and tradies) can gain a lot from local Off-page SEO.
Google Business Profile (GBP) optimisation, industry/regional listings, reviews, are just a few of the many opportunities we can use to help boost your online presence in your business service areas.
Consistent NAP can make surprising gains in rankings, and doesn’t only apply to local businesses.
I could keep going but it’s getting late… bottom line is we will help to rank your business in the local search results.
Tracking & Data
We don’t guess, we optimise. Using data we analyse and constantly refine your strategy, ensuring every click and interaction delivers value.
With tools including Google Analytics and Google Search Console, we can provide you with the following metrics:
Website Traffic and Engagement:
- Organic Traffic: This shows how many visitors came to your website from search engines like Google.
- Unique Visitors: This metric tells you the number of individual visitors to the site, rather than total visits (which can include repeat visitors).
- Bounce Rate: This is the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate a website isn’t engaging visitors, or it’s not what they were expecting when they clicked.
- Average Time on Page: This shows how long visitors typically spend on each page of the website.
- Returning Visitor Percentage: This metric indicates how many visitors come back to the site after their initial visit.
Keyword Rankings:
- Tracks how high on the search engine results page (SERP) your website ranks for specific keywords. This is an NB as higher rankings typically lead to more organic traffic.
SEO Health and Backlinks:
- Site Health Score: This shows how well your website is optimised for search engines based on technical factors.
- New Backlinks Acquired.
- Referring Domains: This shows the number of unique websites linking to yours, which is a more valuable indicator than just total backlinks.
Conversions (depending on client goals and tools):
- Leads Generated: This could be through contact form submissions, email signups, or other methods of capturing visitor interest.
- Phone Calls: If phone calls are a key conversion goal.
Sit back, relax, and see results. You’ll enjoy the peace of mind of knowing your ranking, visibility, and traffic are steadily improving.
If you confuse - you lose
Frequently Asked Questions
What is SEO?
Why is SEO important?
- We recommend website maintenance should be done at least monthly. To make sure that core functionalities like security updates, plugin management, and basic performance checks are completed regularly.
- For websites that have frequent content updates, high-traffic volume, or rely heavily on SEO, bi-weekly or even weekly maintenance can be crucial for high-performance.
What are the different types of SEO?
- On-page SEO focuses on optimising the content and structure of your website.
- Off-page SEO refers to all the activities you do outside your website to improve its search engine ranking and visibility. It’s essentially building a reputation for your site by influencing how search engines and users perceive it. Establishing high-quality backlinks from other websites to your website is just one aspect of off-page SEO.
What are keywords?
How do I optimise my website content for SEO?
There are a number of things you can do to optimise your website content for SEO, such as:
Including your target keywords in your title tags, meta descriptions, and throughout your content. Most importantly, creating high-quality, engaging content that your target audience will want to read. Other optimisation techniques include the use of internal linking and optimising your website images with alt tags.
What are backlinks?
Backlinks are links from other websites to your website. Backlinks are one of the most important factors that search engines consider when ranking websites. The more high-quality backlinks you have, the higher your website will rank in search results.
How do I build backlinks?
The best way is to earn backlinks naturally by creating content that is so good that people want to share it with others. Other ways include submission to various online directories and guest blogging.
It is highly recommended that you stay well clear of Grey/Black hat techniques like link farming as these can result in a penalty (Google is pretty smart and if they found out, your website will not show on Google)!
How long does it take to see results from SEO?
It can take up to several months to see results from SEO. The amount of time it takes will depend on a number of things, like the competitiveness of your niche, the quality of your website content, and the strength of your backlink profile.
Is SEO a one-time thing?
No, SEO is not a one-time thing. If you’re not actively working on it, your website’s SEO position could rapidly move backwards and/or active competitors may outperform you. Algorithms are also constantly changing. So it’s important to consistently improve your website’s SEO and stay up-to-date with the technical aspects or partner with the SEO experts like Thrive Online.
